What Are The
Things To Consider When Hiring An SEO Specialist To Help You Prepare For
Mobile-First Indexing?
These days, everyone is on their
mobile devices, searching for information they need on the internet. This being
the case, businesses can’t do without the services of an SEO specialist to ensure that their digital content is optimised
across all platforms, most especially on mobile devices.
If you’re interested in
optimising your digital content for mobile, make sure to read the rest of this
guide to find the right specialist for the job.
Think about
‘information overload’ in an over-connected mobile-first world
Always consider the ways you can say
the same things or meet the same informational need (ie. provide
‘substantively’ the same) in a shorter, more concise way.
Here, the use of executive summaries,
TDLR, table of contents, named anchors which jump quickly to the important
sections of the page or back up to the top quickly will all add to user
delight. They may even help you to be
the ‘chosen one’ in voice search queries over time.
Flash is a
total no-no
Do not present content that requires
users to install Flash on their mobile devices as these are not supported. Talk
to your SEO specialist to
explore alternatives to flash by combining HTML5 and JavaScript, or CSS3. Many
of the features Flash have provided can be at least in part emulated or
entirely replaced by these newer markup and coding technologies.
Consider
metadata
Metadata provides information that
will enable search engines to find content on a page. Therefore, it should be
present in both versions of the site. Simple precautions like similar titles
and meta descriptions on all pages across both versions of your WordPress can
go a long way.
Don’t forget
hosting
If the mobile version of your
WordPress website is on a separate host, make sure that the host servers can
handle a possible increase in crawl rate. You may want to bring this up with
your Google SEO specialist so that
they can come up with a plan for this.
Make sure to
carry out verification
It’s not enough to verify your
desktop website alone on the Google Search Console for mobile-first indexing
for WordPress. Your Google SEO specialist will need to submit the
mobile version of your WordPress as well to Google Search Console for
verification.
Focus on SEO
Keep in mind that Google will
continue to index your desktop version, even while checking it out from a
mobile user’s point of view. So keep on producing top-notch content and
applying the best SEO practices laid out by your organic SEO specialist.
Hire a
WordPress Developer to Make Your Site Mobile-Friendly
You may have a custom-built WordPress
theme or site and can’t move to a new WordPress theme as readily as possible.
In this case, you might have to fork over a little cash and hire an organic SEO specialist to make sure
it’s mobile-friendly. This could involve moving your site to a new framework or
even refactoring all your base code. Make sure to get an estimate from a couple
of places before proceeding. Depending on your site, this could be a small or
very large undertaking
Use a
WordPress Mobile Plugin
If you’re finding the transition much
more challenging than expected, you can also use a WordPress mobile plugin.
While it’s only recommended as a last resort, it can be one of the easiest ways
to ensure your site is mobile-friendly right away. With so many plugins that
you can download today, finding the right one for your website certainly won’t
take a lot of time.
Implement
Google AMP
One of the ways you can improve the
speed of your WordPress site is by implementing Google AMP. Google AMP
(Accelerated Mobile Pages Project) essentially offers a way to serve up a
stripped-down version of your current web page without all the things that slow
it down, such as JavaScript, bloated CSS, etc. There are third-party plugins that
now make this process pretty easy.
You don’t have to be a rocket
scientist to understand that optimising your content for mobile is one of the
best things you can do for your business. And to help you realise this
objective, you will need the help of an SEO
specialist. With this in mind, make sure to take note
of all the things listed in this guide to find the right professional for the
job.