SEO Specialist

SEO Specialist

What Are The Things To Consider When Hiring An SEO Specialist To Help You Prepare For Mobile-First Indexing?

These days, everyone is on their mobile devices, searching for information they need on the internet. This being the case, businesses can’t do without the services of an SEO specialist to ensure that their digital content is optimised across all platforms, most especially on mobile devices.

If you’re interested in optimising your digital content for mobile, make sure to read the rest of this guide to find the right specialist for the job.

Think about ‘information overload’ in an over-connected mobile-first world

Always consider the ways you can say the same things or meet the same informational need (ie. provide ‘substantively’ the same) in a shorter, more concise way.

Here, the use of executive summaries, TDLR, table of contents, named anchors which jump quickly to the important sections of the page or back up to the top quickly will all add to user delight.  They may even help you to be the ‘chosen one’ in voice search queries over time.

Flash is a total no-no

Do not present content that requires users to install Flash on their mobile devices as these are not supported. Talk to your SEO specialist to explore alternatives to flash by combining HTML5 and JavaScript, or CSS3. Many of the features Flash have provided can be at least in part emulated or entirely replaced by these newer markup and coding technologies.

Consider metadata

Metadata provides information that will enable search engines to find content on a page. Therefore, it should be present in both versions of the site. Simple precautions like similar titles and meta descriptions on all pages across both versions of your WordPress can go a long way.

Don’t forget hosting

If the mobile version of your WordPress website is on a separate host, make sure that the host servers can handle a possible increase in crawl rate. You may want to bring this up with your Google SEO specialist so that they can come up with a plan for this.

Make sure to carry out verification

It’s not enough to verify your desktop website alone on the Google Search Console for mobile-first indexing for WordPress. Your Google SEO specialist will need to submit the mobile version of your WordPress as well to Google Search Console for verification.

Focus on SEO

Keep in mind that Google will continue to index your desktop version, even while checking it out from a mobile user’s point of view. So keep on producing top-notch content and applying the best SEO practices laid out by your organic SEO specialist.

Hire a WordPress Developer to Make Your Site Mobile-Friendly

You may have a custom-built WordPress theme or site and can’t move to a new WordPress theme as readily as possible. In this case, you might have to fork over a little cash and hire an organic SEO specialist to make sure it’s mobile-friendly. This could involve moving your site to a new framework or even refactoring all your base code. Make sure to get an estimate from a couple of places before proceeding. Depending on your site, this could be a small or very large undertaking

Use a WordPress Mobile Plugin

If you’re finding the transition much more challenging than expected, you can also use a WordPress mobile plugin. While it’s only recommended as a last resort, it can be one of the easiest ways to ensure your site is mobile-friendly right away. With so many plugins that you can download today, finding the right one for your website certainly won’t take a lot of time.

Implement Google AMP

One of the ways you can improve the speed of your WordPress site is by implementing Google AMP. Google AMP (Accelerated Mobile Pages Project) essentially offers a way to serve up a stripped-down version of your current web page without all the things that slow it down, such as JavaScript, bloated CSS, etc. There are third-party plugins that now make this process pretty easy.

You don’t have to be a rocket scientist to understand that optimising your content for mobile is one of the best things you can do for your business. And to help you realise this objective, you will need the help of an SEO specialist. With this in mind, make sure to take note of all the things listed in this guide to find the right professional for the job.